Improving nurse recruitment in Northamptonshire

July 17, 2017

An innovative new recruitment campaign is aiming to put Northamptonshire on the map as a top destination for nurses to develop their careers.

In a trailblazing move, a new recruitment campaign is linking four leading healthcare providers with the local university to promote the benefits of Northamptonshire.

‘We’re hoping that the campaign raises the profile of the county as a great place to work and live,’ says Carolyn Fox, director of nursing, midwifery and patient services at Northampton General Hospital (NGH).

Best of both worlds

‘Our campaign is called ‘best of both worlds’ because all the organisations involved are fantastic to work for and we also have great countryside while being close to London.’

To showcase the county as a top destination for career development, NGH is working in partnership with Northamptonshire Healthcare NHS Foundation Trust (NHFT), Kettering General Hospital NHS Foundation Trust, mental health provider St Andrew’s Healthcare and the University of Northampton.

The campaign is set against a background of national nursing shortages, with the RCN estimating as many as 40,000 posts are unfilled in England alone. ‘We’re in a similar position to many other NHS organisations,’ says Ms Fox, highlighting paediatric and theatre nursing as areas where they are particularly looking to bolster numbers. ‘But we have opportunities for people across the board.’

Pool of talent

In practice, while each organisation will compete for staff, they are working together to attract a much bigger pool of potential talent. ‘We’re also focusing on retaining staff,’ says Ms Fox, who joined the hospital two years ago.

Among their specific initiatives is being the first UK hospital to affiliate with an internationally recognised programme for nursing and midwifery standards, called Pathway to Excellence.

‘It’s about creating a culture where nursing staff can grow and develop,’ says Ms Fox. They are also one of the first to introduce the international DAISY award, honouring skilful and compassionate nursing care. ‘I have a real drive to recognise and celebrate the great things that nurses do every day,’ she adds.

Read the full article here.

Written by Lynne Pearce, a freelance health journalist on behalf of Nursing Standard